YOUR MARKETING BUDGET SHOULD BE GOING TOWARDS BRAND ACTIVATIONS

Let’s take a look back at The Conduite’s favorite brand activations from this past year and why these were more beneficial than campaigns.

Djerf Beauty, Still Here NYC, Lonely Ghosts, Motel Rocks etc. (trust me, we are freaking out too)

Success isn't just about securing big deals—it's about fostering genuine connections that can develop over time. We've realized that laying the groundwork with brands long before a partnership is even on the table is crucial.

One standout experience was our collaboration with Leon's x Djerf Avenue Beauty. At The Conduite, we realize it is about playing the long game when it comes to slowly fostering relationships and trust with brands. Thoughtful comments & DMs between brands and our clients go a long way. Through consistent engagement, we established a conversation that set the stage for a meaningful partnership. This collab alone doubled our client’s audience and gained them over 2,000 new followers within the first 3 weeks of the activation. 

Another highlight was our work with Lonely Ghost. Before pitching a partnership, we focused on connecting with their community. By genuinely engaging with their audience through our client, we opened doors that led to an exciting collaboration resonating with both brands’ audiences. A simple comment on a post can spark an incredible conversation.

The results of these efforts were clear—other brands began to take notice and inquire about collaboration opportunities. It’s amazing how visibility and engagement can attract interest! It is worth it to invest a chunk of your marketing budget towards events and strategic collaborative partnerships. We have seen the benefit first hand.

Collaborations are at the heart of what we do at The Conduite agency! We’re all about building partnerships that spark innovation and drive impactful results.